Magidoc

CampaignPersonSpamRisk
Object

How likely one more campaign touch is to annoy a person. Derived from recent outbound email (campaign, sequence, and captured mailbox mail), unanswered streaks, parallel campaigns or sequences, prior outcomes, opt-outs, and the tone of their replies.

Fields

#

personId

ID !
Non-null

score

Non-null

0..1. At or above 0.7 the person is high risk: auto-select and bulk selection skip them.

reasons

[String !]!
Non-null

Contributing factors, strongest first. Mitigating factors end with "(lowers risk)".

lastOutboundEmailAt

replySentiment

Null until a reply from them has been read, or when they never replied.

Usages

#

References

#

  • Field getCampaignPersonSpamRisks from Query